My name is Tyson Sterling, Owner & Creative Director of Mindset City. Detail oriented, passionate and confident in my craft. I specialize in producing digital media that resonates with your audience and OLCC compliant packaging. I have mulitple trusted sources for boxes and label production that I have been using for years with other Oregon based brands. I also hold a unique skill in capturing cannabis in extreme detail through macro photography & photo stacking.

I want to represent Treasure Valley on an annual contract / monthly retainer, creating and managing your farms media, product packaging and managing the approval/printing of those assets. Telling your brand story through a farm website and social media, while serving as a consultant to Dillon and the rest of team with my vast experience in the cannabis industry. Below are some of the highlights to look forward too in a partnership with Mindset City.

Photography

With state of the art camera equipment, I am able to capture portraits, indoor/outdoor farms, lifestyle & macro photographs that can be used for web, social and many other marketing assets. With a lens for any occasion, filters to make the most yellow HPS room clear as day light, drone to capture aerial views & the latest photo stacking equipment to bring every trichome on a flower to life. The content I produce is as engaging as it is endless in our partnership together.

Video Content

Short form video content through Instagram & Youtube reels have a high impact on customer engagement and building brand credibility.

  • Flower Highlights

  • Product/Packaging Releases

  • Farm Life

Social Media

Social media will be a huge funnel for the content I create and one of the main tools I intend to develop further in expanding and maintaining your brand identity. For Treasure Valley’s Farm, we want to develop content and post consistently to build brand awareness and a customer following.

Web Design & Management

With your farm, I will create a beautiful new website highlighting the sexiest flower being harvested, signature strains & the farm as a whole. Maintaining your digital presence on a consistent basis is my goal not only through social but your website, as that serves as the flagship for brand recognition. Quarterly overhauls to freshen up the site with new genetics, imagery and homepage “call to actions” is ideal for return visitors while maintaining brand consistency and education through blog articles.

Packaging Design, Compliance & Production

Having worked with some of the best cannabis brands in the state of Oregon, I have personally designed and built relationship with packaging facilities from Oregon to New York and beyond to China. Depending on our production time, quantities and box construction I know where to send projects to get the best bang for your buck w/ high quality deliverables. Knowing exactly what OLCC is looking for and direct relationships with those that push our mock-ups through the finish line and into production. With my strong relationship with printers out of Portland Oregon, I can have strain specific labels w/ batch data printed and mailed out within 48 hours. I have designed and produced packaging for Willamette Valley Alchemy, Trichome Farms, Fox Hollow Flora, Smooth Roots and a handful of other companies to bring their products to market.

Cost & Deliverables

Monthly retainer on 12 month contract
ROLE: Brand Management, Creative Development & Consultation

  • Create, update and manage a NEW website for the farm separate from the dispensary. Showcasing strain specific pages with beautiful photography and information showcasing a clean user interface to make your customer experience memorable.

    • Beautiful user interface & experience

    • blog articles to drive google analytics and organic SEO

    • Monthly analytic reports

    • Quarterly updates to homepage & flower page showcasing your signature strains.

  • CONTENT CREATION: 1 shoot day at the farm (Grants Pass area) every other month (6 annually) to capture content for digital media.
    (photo/video captured with professional photography equipment and aerial drone shots)

    • High-res photographs for marketing, web & social (stacked flower shots, garden in multiple stages, lifestyle, etc.)

    • Branded videos for Youtube videos on cultivation education, strain highlights, lifestyle content, pheno hunting, etc. that will tie into blog articles

    • short form video clips teasing in every Youtube post for social

    • 10-30 second branded social media video reels

  • STUDIO PHOTOGRAPHY: Capturing stacked macro photography of flower & packaged products.

    • Takes 1-2 hours to shoot, stack 30-80 raw photographs & edit 1 crystal clear, high resolution image

    • Will connect with someone from your team every month to collect freshly harvested or dry flower to capture content for marketing, web & social

  • SOCIAL MEDIA: Manage the farms Instagram account (photo/video mix)

    • Brand each image/video with your logo & strategically curate post descriptions that keeps your page out of shadow ban

    • Stay engaged with your audience liking, commenting and keeping the page clear of haters/bots

  • DESIGN & PRODUCT DEVELOPMENT: Design, develop & manage packaging, labels, OLCC approval and printing of all assets

    • Serve as a cannabis packaging consultant every step of the way

    • Design packaging and strain specific label templates on brand and approved by your team

    • Manage the OLCC approval process w/ CannXpert for packaging & labels

    • Source best printing service for each job, deal with file setup/submission & manage fulfillment.

Compare The Deliverables

Package A:
$3,600 Monthly Retainer

  • Bi-monthly blog article: 6 annually

  • Social video stories: 6 annually

  • Studio photography: 20 hours monthly

  • Instagram posts: 3+ weekly

  • Design/develop packaging & marketing: 12 hours weekly

  • Packaging design, approval, print: 1-2 SKU’s per month

Package B:
$4,400 Monthly Retainer

  • Monthly blog article: 12 annually

  • Social video stories: 12 annually

  • Studio photography: 30 hours monthly

  • Instagram posts: 4+ weekly

  • Design/develop packaging & marketing: 18 hours weekly

  • Packaging design, approval, print: 2+ SKU’s per month

  • create print & digital media marketing assets promoting product releases in various formats

Outline of schedule over 12 months

QUARTER 1

May - July 2024

  • Create as many packaging SKU’s as possible to get new product on the shelves

  • Collect & capture flower for web & social assets

  • Start website development

  • Shoot at farm in May/June (planting/veg.)

  • Create social platforms

QUARTER 2

August - October 2024

  • Wrap up bulk of packaging creative & deliverables

  • Finalize website build with farm content, signature strain pages & photo assets

  • Begin/maintain blog posts

  • Shoot at farm in July/August (transition to flower)

  • Shoot at farm in September (big plants prior to harvest)

QUARTER 3

November 2024 - January 2025

  • Maintain/edit website with new farm content, signature strains & photo assets

  • Build a stronger brand following through social with curated digital media assets that drive sales

  • BLACK FRIDAY campaigns

QUARTER 4

February - April 2025

  • Maintain/edit website with new farm content, signature strains & photo assets

  • Drive sales through social with flower/product releases

  • Work with Dillon to develop the brand further through unique marketing initiatives

Day Rates sheet (pricing reference ONLY)

Creative Direction/Design - $105 per hour
Filming/shooting Day Rate - $1500
Editing Day Rate - $750
Most photo/video projects are a minimum 1 shoot day and two full editing days, often totaling $3,000. Investing in a partnership with Mindset City on a monthly retainer saves you a huge amount in the long run for the amount of deliverables that will be created each month for your brand. Attached is a reference to my photography pricing for reference: PHOTOGRAPHY PRICING