My name is Tyson Sterling, Owner & Creative Director of Mindset City. Detail oriented, passionate and confident in my craft. I specialize in brand management, producing digital media and capturing cannabis in extreme detail through macro photography & photo stacking. Content is king and through short format video’s and beautiful photography, we can expose your brand to the masses. When dispensaries follow, good social content sells.

I want to represent Treasure Valley on an monthly retainer, creating and managing your NEW brands media. Below are some of the highlights to look forward too in a partnership with Mindset City. I will mange one social channel but my creative/design hours and studio/product photo hours in the packages below can carry over to your entire umbrella of brands. Hence I’m working with Sean on a “Thumbnail Rosin” packaging solution we just discussed. This and anything similar (branding, packaging, design of any kind) would all fold into a monthly retainer.

Photography

With state of the art camera equipment, I am able to capture portraits, indoor/outdoor farms, lifestyle & macro photographs that can be used for web, social and many other marketing assets. With a lens for any occasion, filters to make the most yellow HPS room clear as day light, drone to capture aerial views & the latest photo stacking equipment to bring every trichome on a flower to life. The content I produce is as engaging as it is endless in our partnership together.

Video Content

Short form video content through Instagram & Youtube reels have a high impact on customer engagement and building brand credibility.

  • Flower Highlights

  • Product/Packaging Releases

  • Farm Life

Social Media

Social media will be a huge funnel for the content I create and one of the main tools I intend to develop further in expanding and maintaining your brand identity. For your company, we want to develop content and post consistently to build brand awareness and a customer following.

Web Design & Management

I create beautiful websites highlighting the sexiest flower being harvested, signature strains & life at the farm. Maintaining your digital presence on a consistent basis is my goal not only through social but your website, as that serves as the flagship for brand recognition. Quarterly overhauls to freshen up the site with new genetics, imagery and homepage “call to actions” is ideal for return visitors while maintaining brand consistency and education through blog articles.

Here are a handful of websites I have personally designed, developed and shot all the images for within the cannabis industry:

https://www.foxhollowflora.com/

https://www.smoothroots.org/

https://www.trichome-farms.com/

https://www.focusnorthgardens.com/ 

https://www.focusnorthgear.com/

Packaging Design, Compliance & Production

Having worked with a handful of cannabis brands in the state of Oregon, I know exactly what OLCC is looking for and direct relationships with those that push our mock-ups through the finish line and into production. With my strong relationship with printers, I know where to source anything you can imagine. I have designed and produced packaging for Willamette Valley Alchemy, Trichome Farms, Fox Hollow Flora, Retreats Gummies, Smooth Roots and a handful of other companies to bring their products to market.

Deliverables:

Monthly retainer on minimum 6 month contract
ROLE: Brand Management, Content Creation & Design

  • Create, update and manage a NEW website for “said” brand. Showcasing strain specific pages with beautiful photography and information showcasing a clean user interface to make your customer experience memorable.

    • Beautiful user interface & experience

    • blog articles to drive google analytics and organic SEO

    • Monthly analytic reports

    • Quarterly updates to homepage & flower page showcasing your signature strains.

  • CONTENT CREATION: Travel to farm (Grants Pass area) to capture content for digital media.
    (photo/video captured with professional photography equipment and aerial drone shots)

    • High-res photographs for marketing, web & social (stacked flower shots, garden in multiple stages, lifestyle, etc.)

    • Branded videos for Youtube videos on cultivation education, strain highlights, lifestyle content, pheno hunting, etc. that will tie into blog articles

    • short form video clips for instagram, youtube shorts or tik-tok

  • STUDIO PHOTOGRAPHY: Capturing stacked macro photography of dry nugs & packaged products.

    • Each macro photo takes 1+ hours to shoot, stack 30-80 raw photographs, color correct & edit 1 crystal clear, high resolution image

    • Shoot fresh flower at farm. Shoot dry nugs in Studio

  • SOCIAL MEDIA: Manage your social channels (photo/video mix)

    • Brand each image/video with your logo & strategically curate post descriptions that keeps your page out of shadow ban

    • Stay engaged with your audience liking, commenting and keeping the page clear of haters/bots

  • DESIGN & PRODUCT DEVELOPMENT: Design, develop & manage packaging, labels, OLCC approval and marketing assets.

    • Serve as a cannabis packaging consultant every step of the way

    • Create marketing for print or 3rd party assets

    • Design high impact ads to grow the brand

Package Comparison

Package A:
$5,000 Monthly Retainer

  • 1 Day Farm Shoot every 60 days (travel)
    1 Full Photo/Video Edit Day monthly

  • Studio, product & lifestyle (photo/video):
    10 hours monthly

  • Creative/Design: 6 hours weekly

  • Monthly blog article

  • Instagram posts: 4+ weekly (photo/video)

  • Youtube/Tik Tok: 1 video / 7 reels monthly

Slow Yet Steady
Slower roll out but enough content to keep steady.
Average Monthly Hours: 58

Package B:
$7,500 Monthly Retainer

  • 1 Day Farm Shoot every 30 days (travel)
    3 Full Photo/Video Edit Days monthly

  • Studio, product & lifestyle (photo/video):
    15 hours monthly

  • Creative/Design: 8 hours weekly

  • Monthly blog article

  • Instagram posts: 5+ weekly (photo/video)

  • Youtube/Tik Tok: 1 video / 10 reels monthly

Sweet Spot
Create presence within first two months/shoots.
Average Monthly Hours: 92

Package C:
$10,000 Monthly Retainer

  • 2 Day Farm Shoot every 30 days (travel)
    Split trip or stay to capture sunset, stars over greenhouse, sunrise. B-roll gold.
    4-5 Full Photo/Video Edit Days monthly

  • Studio, product & lifestyle (photo/video):
    20 hours monthly

  • Creative/Design: 10 hours weekly

  • 2 blog article per month

  • Instagram posts: 6-7 weekly (photo/video)

  • Youtube/Tik Tok: 1 video / 15 reels monthly

Abundance of Content
Create presence within first month of shoot and establish a strong brand image within 2 months.
Average Monthly Hours: 131